Helping small, local businesses in South Derbyshire grow through tailored marketing strategies is incredibly rewarding for me. With Spot On Electrical, I had the added bonus of supporting them with something truly meaningful – solar power and helping people reduce their energy bills.
Having worked with Swadlincote Electrical and Solar Supplies for 12 months before working with Spot On Electrical, I already had a great understanding of the benefits of solar panels, how they can massively reduce energy bills as well as being so much kinder on our carbon footprints and the environment.
As energy bills continued to rise, the team at Spot On Electrical knew they had the opportunity to make a difference. After investing time in training their team and securing the necessary accreditations they partnered with Swadlincote Electrical Supplies and launched a solar power installation service for Swadlincote, South Derbyshire, and the wider East Midlands.
Like many small businesses, they were juggling everything – quotes, invoices, admin, installations, ongoing electrical work for their loyal customers, and of course, marketing.
That’s when Dan, the Director, reached out. After seeing the growth achieved in partnership with Swadlincote Electrical Supplies, he asked if I could take the reins and create a long-term marketing strategy that would make Spot On Electrical truly stand out, both online and in print.
I was excited to get started!
The Challenge:
For Spot On Electrical, business was good. They had loyal customers and solid local recognition for their trusted electrical services, but selling solar power was a new service with a new audience.
Spot On Electrical were:
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Struggling to find the time to post consistently on social media
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Uncertain how to communicate their solar expertise clearly and effectively
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Missing out on potential customers who were searching for reliable solar installers
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Wanting to celebrate their great work and customer service, but not sure how to showcase it
They knew they needed to do more, but as so many small business owners can relate, they didn’t have the time, resources or know-how to create a clear marketing strategy that would make a notable impact on their results.
The Solution: Tailored, Adaptable Marketing Support
I stepped in to offer some much-needed support, creating a marketing strategy that would highlight what made Spot On Electrical special. We worked together on crafting content that was authentic and engaging – just like the company itself. The goal was simple: get the right messages out to the right people in a way that felt genuine, trustworthy, and professional.
Here’s what we did:
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Social Media Strategy and positioning
We set up a plan for consistent posts that showcased their expertise and helped educate their audience on the benefits of solar energy. We included a mix of tips, solar success stories, and engaging visuals that reflected the values of the business. -
Branded Graphics and Content Creation
A strong visual presence was key, so I created branded graphics and posts that made the business look polished while staying true to their friendly, local tone. This helped set them apart from competitors and made them stand out on social media. -
Customer-Focused Storytelling
One of the most powerful marketing tools was highlighting their happy customers. Through stories and testimonials, we showcased the real difference Spot On Electrical was making in people’s lives – both in energy savings and peace of mind. -
Print Advertising & Graphic Design
As a service-based business focused on building trust and authority within the local community, we secured regular features in local publications, including a high-profile spot in Swad Style magazine. Each advert was carefully designed to highlight the benefits of solar power, showcase recent installations, promote seasonal offers, and provide clear, easy-to-find contact details. -
Website Content and SEO
After a recent brand new website and understanding that Solar panels were already a sought-after and highly searchable service, we worked to make their website more search-engine-friendly with an ongoing, affordable search engine optimisation (SEO). I helped them develop content that would not only attract more customers, but also convert those visitors into leads by highlighting the quality of their work and the benefits of solar solutions.
The Results: Real Growth, Real Impact
Within just a few months of implementing this tailored marketing strategy, the results spoke for themselves.
Spot On Electrical saw a noticeable increase in engagement across social media, more inquiries about their solar services through their print advertising and even more website traffic.Spot On Electrical continue to rank number 1 on Google for our targeted search terms regarding local Solar panel installation services.
What started as a steady business with a new service to promote, became them being positioned as the go-to solar installer.
The key outcomes included:
- Increased social media engagement, with more customers reaching out for solar consultations
- A noticeable rise in website traffic confirmed via GA4 (Google Analytics) and search engine rankings for key solar-related terms
- Improved brand awareness and trust in the community, thanks to customer testimonials and success stories.
What Spot On Electrical Had to Say
We have been using Keelies wide range of services for around a year, after being reccomended by another Swadlincote business.
Keelie and her team have helped us grow as a business at a rate in which I never thought was possible!
Nothing is too much trouble, and it is a pleasure to work with her. This is a breath of fresh air having worked with other less approachable outfits where I have felt uncomfortable seeking help or advice.
– Dan Camm, Director of Spot On Electrical
Final Words From Me
I’ve absolutely loved working with Dan and the team. As a Marketing Consultant, it’s so important to me that the businesses I support truly believe in what they offer and genuinely care about the difference they make for their customers.
Working with Spot On Electrical on their solar offering was an easy decision. I’d seen first-hand the care and attention they gave to every single customer – going above and beyond at every stage. From taking the time to explain the process clearly, to scrutinising every part of the installation to avoid unnecessary costs, sourcing the very best materials, and even helping customers switch to the most suitable energy tariff after installation – they do it all with heart.
I trust them, and the results speak for themselves. Sharing their story and building a marketing strategy that reflects their values has been an absolute pleasure and I look forward to helping them continue to grow and thrive!
Thank you, Dan, for welcoming me into the team!
And anyone considering solar panels, I can whole-heartedly recommend Spot On Electrical.
✨ Ready to See Similar Results for Your Business?
If you’re a small business owner in Swadlincote and South Derbyshire, like Spot On Electrical and want to get your marketing working for you, let’s chat!
Whether you’re looking for more visibility, better engagement, affordable SEO, or just need a bit of guidance on how to get started, I’d love to help your business grow. Get in touch today, and let’s position you as the go-to in your field!
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